The øther honors the complexity of multicultural roots, the stories of where we come from, and to celebrate individuality and dynamic identities boldly.
The øther transcends boundaries and borders to connect us with the unique stories and expressions that help us- how we find belonging, how we find harmony within our multidimensional selves, and walking away from standards not designed for a dynamic and vibrant world.
With the øther, I use traditional techniques in unexpected ways to shine a light on the artistry and craft that have long underpinned incredible fashion and I use it as a medium to tell stories of identity and belonging. Fashion has always been a vehicle for personal and creative expression. It has always been my medium of choice.
Nyla Hasan is the founder and Creative Director of the øther. Curiosity, nostalgia, and craft is what drives how she creates. She considers herself a maker across various disciplines in and outside of fashion. Inspired by her mixed South Asian roots, she attributes much of her inspiration to her heritage where she aims to present old world crafts in untraditional ways. Nyla investigates the connection between us transcending borders, where we find belonging, and expanding the narrative. Most of her life she had felt like an “other”, the tension between these two polarizing identities she learned to find beauty in the between and seeks to connect with others who find themselves in this same space.